Aug. 25, 2025
Looking for a way to engage your customers and increase sales? Then point-of-purchase (POP) displays are for you. Keep reading because in today’s blog, we discuss the benefits of POP displays and how to integrate them into your marketing strategy.
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A POP display or point-of-purchase display is a marketing tool used in retail settings to showcase products and capture customers’ attention at the point of purchase.
Typically, POP displays are placed in high-traffic or high-visibility areas, for example near end caps (displays placed at the end of an aisle), in the middle of aisles, or at the entrance of stores.
POP displays are not to be confused with point-of-sale (POS) displays. While both share some similarities, the basic difference between them is that POP displays are located next to the product they promote, while POS displays are placed near the area where the buyer pays for the merchandise (usually the checkout counter).
If you sell any type of product, POP displays are a crucial component of your marketing toolkit. Let’s take a closer look at the reasons why this is such a smart investment.
POP displays are an effective way to increase sales and drive impulse purchases. By placing your product in front of potential buyers, you make it easy for them to make a purchase — especially if you’re offering an interesting deal.
For example, did you know that according to a study, retail displays in the mass merchant channel contributed to a 32% increase in product sales? That’s a number no brand can ignore!
POP displays grab the attention of customers, enticing them to make a purchase and ensuring that your products stay top of mind. At the same time, these displays offer ample opportunities to showcase your brand’s unique personality, values, and mission
While the versatility of POP displays is almost guaranteed to increase the visibility of your brand, there’s a rule you need to keep in mind: the higher the quality of your POP display, the greater the chances of getting noticed.
That’s why you need to make sure to work with a large format printing company with a proven track record of success.
Another significant benefit of POP displays is that they allow you to explore new ways to engage your audience and interact with them.
Since these displays are highly customizable, the possibilities are endless. Some examples of strategies you can implement to increase your POP conversion rate include:
Compared to traditional advertising methods like TV ads, POP displays are relatively inexpensive to produce and usually provide a high Return on Investment (ROI).
This makes sense if you consider that impulse purchases account for up to 62% of supermarket sales and can drive up to 80% of sales in specific product categories
After all, POP displays have a key advantage compared to other alternatives: they engage customers when they are ready in a purchasing mindset and already in front of your product. POP materials just need to provide the right nudge to close the sale.
For more Custom POP Display Graphicsinformation, please contact us. We will provide professional answers.
Finally, POP displays create a unique in-store experience for your customers. And if experiential marketing has taught us a lesson is that experiences create a strong bond between brands and their audience.
When presented in creative and appealing ways, POP displays transform routine shopping into a fun and engaging activity, keeping customers coming back for more and bolstering your bottom line in the process.
At CR&A Custom we are a large format printing company known for our innovative visual solutions and our commitment to quality. We are proud recipients of the WBENC, WOSB, and NMSDC certifications.
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All business owners know how important it is to market your products and services effectively. One of the most beneficial ways to sell your product is with a point-of-purchase (POP) display.
This packaging option serves as a visual placement to capture a buyer’s attention through eye-catching design elements and messaging. Here’s why you should invest in a custom POP display from Express Packaging for your business.
A point-of-purchase display is a marketing technique used by retailers to promote their products and increase sales at the point of sale, typically located near the checkout counter or other high-traffic areas in a store or online.
POP displays can take many forms, such as stand-alone displays, posters, banners, shelf talkers, or product samples. They are designed to capture shoppers’ attention and encourage them to make additional, often impulsive purchases.
This packaging option often features new or seasonal products, special offers, or discounts, and they are strategically placed to coincide with marketing campaigns or seasonal events. POP displays are an effective way for retailers to differentiate their products from competitors, increase brand visibility, and drive sales by targeting shoppers at the moment when they are most likely to make a purchase.
Using eye-catching graphics and creative designs to stand out from the surrounding products, POP displays are designed to catch shoppers’ attention and draw them toward your product. They add excitement to a customer’s purchase and intrigue them to read into your message or brand.
POP displays are also effective in increasing your brand awareness and building brand loyalty as they increase the visibility of your product online or in stores. By highlighting specific products with a creative display, retailers can increase the chances of shoppers noticing and considering them for purchase.
Innovate point-of-purchase displays also create a high-end feel to your customer’s purchase, further grabbing their attention. They are commonly designed to promote exclusive, special offers that incentivize shoppers to make a purchase they might not have otherwise considered.
Many factors optimize the effectiveness of POP displays, one of the most essential being placement. Point-of-purchase displays placed in high-traffic areas like the entrance or cash registers are more likely to be seen by customers and drive sales.
The design of the POP display is also crucial to its success. Displays that use eye-catching graphics, and creative designs are more likely to stand out from the surrounding products and capture shoppers’ attention.
The placement of the product within the POP display can also impact its effectiveness. Products placed at eye level are more likely to be noticed and considered for purchase. Displays should also use clear and concise messaging highlighting the product’s benefits to better persuade customers.
For more information, please visit Produce Island Display supplier.
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