Jul. 21, 2025
Packaging & Printing
Whether you are a small business owner or an established vendor, product packaging plays a vital role in each retail business. The packaging industry is moving towards more sustainability. What is the best way to elevate your brand while being eco-friendly? Printed Resealable Bags has emerged as one of the promising options to fulfill both requirements. The best part is that companies can customize the bags to meet your needs. If you wish to get custom printed Resealable Bags, this article is for you. Let us dive deep into the buying guide.
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One can use Printed Resealable Plastic Bags for a multitude of purposes. They are perfect for displaying products and protecting delicate items from shipping damage. You can gain an advantage in branding with custom-printed bags. It may also be a good idea to show sustainability commitment to your customers. Depending on the product, you will get various materials and closure designs.
Businesses have invested in billboards and television to establish their brand. They are also promoting their products and services through small customized promotional items.
The power of printing lies in its ability to increase customer retention and drive sales for your business. The article will go into more detail about this part later on.
There’s no doubt that good packaging is essential, whether it’s a big corporation or a small startup. With the proper packaging, you can attract consumers and extend the shelf life of your product. You can get the most out of your packaging by using custom-printed bags when launching a new product or packaging design.
Reclosable bags help protect products from outside elements. These elements include air and moisture. The bags prevent the passage and keep food fresh by a locking capability.
In most reclosable bags, the zipper maintains an airtight seal while allowing the consumer to reseal the bag. One can classify Custom Printed Bags according to their application. You can use stand-up bags or square-bottom bags suitable for you. Coffee beans, pet food, nuts, tea, and other foods commonly use reclosable bags.
These bags are the perfect solution if you are looking for a safe and sustainable option. Packaging that is smaller and more sustainable is one of the top trends consumers are looking for worldwide. Compact packaging allows you to create a valuable product for the consumer and, in turn, spread product awareness.
Food packaging manufacturers have used custom printed ziplock bags because of their utility. These bags are one of the best ways to wrap and unwrap food and keep it fresh for a extended time. Unlike peel-and-seal bags, reclosable bags feature an integral grip or zip seal that makes them easy to open and close. Furthermore, their reusable qualities make them a favorite among customers. Moreover, a customized printed resealable bag is eye-catchy and serves the purpose of offline and online marketing.
Application of printed resealable bags in different industries
Printed custom ziplock bags are reliable for safe and efficient product storage. The food industry is the primary market for reclosable bags. But these bags have expanded their horizon to several other industries. Let’s have a look at some of the typical applications:
You can put different shapes and sizes of hardware in these bags. Printed custom resealable bags are an excellent solution. These packages are helpful when shipping small products as well as assembled products.
Using resealable bags is the best option for vendors selling pet food. The use of these bags ranges from single-use bags for bulk grocery customers to sturdier bags containing pounds of animal feed.
The other applications may extend to seeds, pesticides, pharmaceuticals, seafood, health supplements, and chemicals.
You may also use plastic bags to protect, contain, and display non-food items. These include clothing, office supplies, and home goods.
It would help if you found the proper resealable bag manufacturer to receive the perfect, custom-crafted resealable bag. You can buy the right one if you work with an experienced resealable bag manufacturer. This right bag should meet all your requirements and prerequisites. Here is a brief guide to help you make the right decision.
Consider the following things before you buy printed custom resealable bags.
The packaging materials include plastic, kraft paper, aluminum foil, or mono-material PE/PE. But the mono-material is recyclable and the most preferred one.
Another factor you may consider while choosing the material is a form of PE. Different forms of PE differ in density and configuration at a molecular level, resulting in these distinctions.
But the packaging material does not stop at PE.
It is made from several layers of laminated PE instead of a single layer, such as PET/PE, PET/VEMPET/PE, PET/foil/PE, KRAFT PAPER, matt opp/VMPET/PE, etc.
Moreover, Metalized PET or foil is a better barrier material for some products. These products need a higher barrier than plastic. This is valid in the case of powdered products, coffee, and tea, which usually use metalized PET or foil.
Lamination of packaging involves binding aluminum foil to a plastic film to improve barrier properties. Although lamination to plastic enables heat sealability, you can witness that the seal almost excludes moisture and air. As laminated aluminum is relatively expensive, one can use it for packaging high-value foods such as dried soups, herbs, and spices.
Another option is a metalized film used for laminated packaging that is less expensive. Consumers like these films because they are highly reflective and have improved barrier properties against moisture, oils, air, and odors.
Hence, it would help if you decided which material is suitable for your business needs.
Another important consideration is the type of bag. Bags made of polyethylene are available in flat and gusseted styles.
A flat poly bag is made of seamless tubing that allows it to lie completely flat when empty. These bags are well-suited to many commercial and consumer packaging applications, whether a food product or a manufacturing component.
The bottom panel of a gusseted bag is designed to expand when filled, giving it a rectangular shape. These bags are ideal for packaging bulkier items. Additionally, gusseted bags are more efficient to store and ship as they can fit a greater quantity of product than flat bags of similar size.
When you’ve selected a poly bag type, you’ll need to measure the product to determine its dimensions. The dimensions for the length and width are easy to decide if you’ve chosen a flat bag. Reusable plastic bags come in standard thicknesses, called Mil thicknesses. In plastic bags, a Mil is equal to 1/ of an inch and is used for calibrating the thickness to ensure optimal performance.
Consider the size of each component and the number of pieces you plan to pack in a bag. The bag’s dimensions should be calculated based on the total volume packed into each bag. When sizing up, allowing room between components and accounting for imprecision is essential.
Custom-printed ziplock bags must meet FDA specifications when manufactured for food items. Make sure to select a reclosable bags manufacturer who caters the recyclable bags without compromising their quality.
Colorful prints and logos brighten up these resealable bags. Hence most industries use custom printing on clear poly bags of all shapes and sizes. They make it easy for vendors to attract customer attention and comply with labeling regulations.
But how does the printing make the brand stand out? The professional print design makes your brand more recognized and gives a positive first impression. Having good design can help you attract potential customers. However, it also depends on the dimension, material, images, and message you want to convey to your audience.
So when choosing printed resealable bags, everything from the paperweight to the coating option affects how your audience will perceive your brand.
For instance, the main difference between a glossy and matte finish is that glossy photos are shiny, whereas matte-finished images are muted. Photo paper is coated with gloss to reflect light, creating a shiny appearance. But matte finishes look neutral and natural. So if the vibe matches your brand persona, then it can undoubtedly add value to your advertising.
That is why a custom-printed plastic bag can unparalleled impact viewers and customers.
Resealable plastic bags are great for keeping the product safe, secure and intact. Moreover, recycling resealable bags is the best way to keep our ecosystem more sustainable and cleaner. Most giant players across different industries opt for custom-printed plastic bags to create brand loyalty.
When you think of advertising, what word or phrase first springs to mind?
Maybe it’s the TV show Mad Men. Or if you’re a business decision-maker, perhaps your mind goes to Google SEO rankings and Facebook ads. These are all valid answers, but we bet the term “shopping bags” didn’t spring to mind.
That’s right—shopping bags! And specifically, the customized ones. While you may have your digital advertising efforts down, many companies are forgetting the power of traditional, subliminal promotion. Eye-catching, colorful custom paper bags with your branding and logo can draw in new customers, boost brand recognition, and even improve your revenue.
For more information, please visit Yifu Packaging.
The benefits of custom shopping bags go beyond just marketing and advertising, particularly if you use paper. Recently, renowned luxury department store Harrods announced its plans to replace all of its plastic carrier bags with fully recyclable paper bags by the fall. The paper bags will be 100% recycled and also partly made from recycled materials.
The reason for the change, according to news analysis, is a commitment to sustainability, both from a corporate social responsibility standpoint and due to rising consumer demand. For more and more physical retailers, plastic just isn’t cool anymore. Its impact on the environment is hard to ignore, and as consumers become more aware about the dangers of plastic, they are looking to brands to help them make more eco-friendly choices.
As the below stats from IPSOS show, paper leads the way:
Paper shopping bags don’t just look more eco-friendly, either—the science backs it up. A study from the IVL Swedish Environmental Research Institute looked into the greenhouse gas emissions produced by paper and plastic bags. It found that paper bags had a remarkably lower impact on the climate than LDPE (low density polyethylene) bags.
In the US, states are catching on to the downsides of plastic bags. California, Connecticut, Delaware, Hawaii, and Maine, just to name a few, have all brought in bans on single-use plastic shopping bags.
So more customers want paper, states are mandating it, and scientists are recommending it. All in all, it seems that using custom paper bags is a no-brainer. But where to begin? That’s exactly what we’ll help you with below.
Before we dive into the what and how of a customized paper bag packaging strategy, we first want to nail the why. Being confident that paper grocery bags are right for your business and understanding how they can help you create a lasting impression is essential to making an informed choice. Here are some of the most common reasons why custom paper bags are a business asset:
We’ve touched on this above but we’ll say it again: Paper bags are an excellent eco-friendly packaging option. They are made from wood—a raw, renewable resource—and can be recycled. Consumers are also acutely aware that paper bags are better for the environment. This means that by choosing to use paper gift bags, shopping bags, and grocery bags, you’re not only looking after the planet, but you’re also showing your customers that you care, something they will no doubt appreciate!
As you’ll find out below, paper bags are definitely not one size fits all. Different sizes, shapes, colors, handles—the possibilities are endless. If you want to tell your brand story through custom packaging, then paper is an excellent and inexpensive option.
Have you ever wandered around a shopping mall when a colorful shopping bag caught your eye? Maybe seeing the brand’s bag made you determined to find their store and go inside, or you remembered the name and brand colors. Either way, a well-designed paper shopping bag can boost brand affinity and lead to new customers. Plus, because paper bags are reusable, your customers may take them out again and again. Meaning, hundreds of people could learn about your brand, thanks to just a few bags!
Facebook ads that point to relevant product pages on your website, SEO (search engine optimization), and Instagram influencer marketing can put a big dent on your marketing budgets in an instant. While these have a role to play in modern advertising strategies, we can’t forget the power of the in-person shopping experience. Personalized paper shopping bags are relatively cheap to create via bulk orders and offer limitless marketing potential.
A paper bag is kind of like a blank canvas. Your team gets to decide what to put on it: the story you want to tell, the colors, the fine details. These bags offer a chance to unleash your creativity and make your company memorable to everyone who uses and sees your branded paper bags.
At this point, we hope you feel excited about the potential of harnessing custom paper bags for your retail strategy. As you look for the right printed paper bags for your company, it’s important to remember the basics. Your paper bag needs to be as functional as it is fun. So it needs to:
So now it’s time to jump into the eight most common types of paper bags out there. There’s no such thing as a wrong or a right bag. The type of bag you choose will depend on the kind of products you sell, as well as the customer you’re trying to appeal to.
For example, some of the bags below are better for small items, while others are better for adding a touch of luxury to the in-store experience. Remember, too, that all of these bags can be customized so that they are unique to your company.
The SOS bag is the iconic brown bag used for kids’ lunches. You often see it in cartoons—a generic, brown paper with edges that you fold over. The SOS bag can also come with small handles. Typically, it’s used for food and drink items but can also be used for small items like skincare or jewelry. While the bag is known for its natural brown kraft color, it can also be customized and designed in different shades and finishes.
The pinch bottom bag gets its name from the tapered bottom. It’s usually used for bakery goods and other food items. It has an envelope-like opening and is grease-resistant inside, which is why it’s favored by food stalls and coffee houses. It’s also suitable for takeaway bags.
Merchandise bags are probably the most common type of paper shopping bag you’ll see out and about. They come in a variety of styles and sizes, making them an excellent vehicle for customization.
The Euro tote is a step up from the SOS bag. This paper bag is heavily associated with luxury. These bags tend to be highly customized, down to the look and feel of the handles. When designed well, Euro totes can be their own form of gift packaging and go a long way to boost brand recognition.
Bakery bags are designed specifically for the food market. They feature wax linings to preserve food items, making them a great option for muffins, bread, pastries, and more.
Mailing bags get a sneaky mention on this list. Even though they’re more a form of ecommerce packaging, they do have “bag” in the name and are made from paper, too. Mailing bags are padded mailers. They’re great for shipping small items to customers who have purchased online. For a deep dive into padded mailers and other e-commerce options, check out this article about ecommerce packaging.
While all paper bags are recyclable, not all paper bags are recycled. By this, we mean that not all paper bags are made from material that has already been used. However, you can specifically pick at least partially recycled paper bags. Doing this is great for the environment and is something you can shout about to your consumers who, as we’ve seen above, appreciate when brands choose paper-based packaging.
Vogue bags ooze luxury and theater. These bags are more than just a paper bag; they’re an experience. With tissue paper, freebies, handwritten cards, and more to be usually found inside, these designer paper bags are a great way to make your clients feel like a million bucks.
Paper bags are about more than just the bags themselves; the handles play a huge role, too. There are a variety of customizable options, ranging in price and look and feel. Take a look at some of the most frequently used options below.
Ribbons are pretty, glossy, and add a touch of luxury to paper bags. They are also easily customizable. They can come in almost any color and suit most of the bag types mentioned above. Ribbons are quite durable but would not be appropriate for really heavy items, as they may snap.
Cotton has a similar look and feel to ribbon. It also portrays a sense of luxury, finesse, and is easily customizable. The main difference between cotton and ribbon is cotton’s durability. Cotton is a dense, strong material, meaning it can carry heavier products than ribbon.
Twisted paper handles are a cheap and cheerful option. While they aren’t as premium as cotton or ribbon, they are cost-effective and also very strong. They can endure a heavy weight and are extremely easy and quick to produce for manufacturers.
Folded paper is another cost-effective option. These handles are made from a piece of paper, making them great for lightweight purchases and small bags. However, be warned, folded paper bags tear easily if the weight of the bag gets too heavy. These handles also tend to disintegrate in heavy rain.
Once you’ve chosen the type of paper bag you want and the coordinating handle, it’s time to think about customization. This stage is an opportunity to let your creativity shine and turn your visions into reality. No idea is too bold or whacky. Custom paper gift bags are a blank canvas that’s perfect for your art!
In terms of cost, it’s important to note that the size of your bags directly correlates with the price. Depending on what kind of products you sell, you may want to order a few different sizes of bags. Similarly, the cost is strongly dictated by the amount of bags you order. How many stores you have will dictate the number of bags you need. You can choose to buy paper bags wholesale and keep them in warehousing facilities. Alternatively, you may want to put in a repeat request for your customized bags each month.
You can choose any color, or colors, for your bag. Aside from colors, you can add colored features, like stripes, your logos, artwork flowers, and more. You’ll notice that a couple of acronyms pop up again and again when you’re looking at designs: RGB and CMYK. RGB stands for red, green, and blue. These colors are used for images on your computer screen. CMYK stands for cyan, magenta, yellow, and key (Black). If your design contains three or less colors, then RGB will be adequate. But if your design is more complex, then CMYK is the option you should go for.
There’s more than one kind of paper that you can use for your bag. Paper varies in strength and thickness. The stronger the paper, the better it is for heavy products. However, if you sell lightweight products like jewelry, small gift items, and other accessories, then you may want a lighter paper option. Here are the main types:
Lamination is a process where a thick layer of plastic is applied to your paper bags, giving them an enhanced finish and improving durability. There are different types of lamination finishes, which we’ve put in the handy table below:
Lamination Gloss Matte Satin Metallic Finish Glossy, luxurious finish Elegant, understated finish Velvet, textured finish Luminous, bright finish Price $$ $$ $$$ $$ Durability Dirt, dust and fingerprint-resistant More prone to scuffing – should not be used on dark colored bags Most scuff-resistant option Dirt, dust and fingerprint resistantThe outside of your bag is now looking beautiful, but what about the inside? To truly delight your customers, you want the personalization journey to continue once they open your paper bag, too. Most paper bags are white or brown on the inside. You could, for example, print your brand’s logo or slogan on the inside of the bag to enhance brand visibility. Alternatively, you could use embossing or debossing to add a touch of luxury to the inside of your bag.
Another option is spot UV varnish, which can be used to create glossy, elegant patterns inside your bag. Also, you should consider how you put your logo on your bag. For example, foil stamping is often used to create attention-grabbing, bold statements, a la Urban Decay below. Similarly, embossing and debossing can be used on the outside of the bag for eye-catching designs.
So, that’s it—our ultimate guide to custom paper bags. As you can see, it’s clear that paper has a lot to offer to your retail strategies. Just as cardboard is leading the way in ecommerce, paper is fast proving itself as the go-to option for physical stores. Through design and customization, you can elevate your printed paper bags so that they become a marketing vehicle, one that enhances customer loyalty, boosts revenue, and increases brand awareness.
Here at Refine Packaging, we’re experts in helping brands of all shapes and sizes to create customized packaging strategies that bring an ROI. Whatever your vision is, our experts are on hand to help you turn it into reality, at a price that’s right for your business.
Ready to embark on your custom paper bag strategy?
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